Markets: Specialty Interiors
April 1, 2019
SPARTANBURG, S.C. – The Specialty Interiors business of Milliken & Company, a leading global innovation company with performance and protective textile, specialty chemical and floor covering expertise, is pleased to announce the continued growth of its popular eco-elegant performance upholstery fabric collection, Breathe by Milliken™. For Spring Market, Breathe by Milliken will be featured in the new King Hickory Showroom.
King Hickory selected four colors of the Breathe by Milliken denim fabric that is 100 percent cotton. Offering the ultimate in sustainable and elegant performance, this luxurious fabric combines design and durability with family-friendly stain protection. King Hickory chose this specific fabric to satisfy customer demand for greener products featuring minimal chemistry. Visit King Hickory in the North Court Building on North Hamilton Street.
According to Deitra Smith, King Hickory director of merchandising, “Breathe by Milliken was appealing to us because it addresses a performance category that is virtually untapped. There are customers opposed to performance finishes with chemicals of concern; Breathe gives them a healthier option for their home.”
Breathe fabrics are unique because they have a plant-based water-repellent that is durable, repels everyday stains and cleans easily without PFCs, fire retardants or other potential chemicals of concern. Breathe by Milliken fabrics have also earned GREENGUARD® GOLD certification, ensuring that they meet strict chemical emissions limits, enhancing the indoor air quality of living spaces. This collection also sets the standard for elegant performance, giving an extra measure of beauty, comfort and peace of mind to consumers and furniture manufacturers alike.
“Combining luxury, performance and environmental benefits, Breathe by Milliken represents an important leap forward in upholstery options for the home,” said Jennifer K. Harmon, vice president of Milliken Specialty Interiors. “As interest in the collection continues to grow, we have to expand our line to include more cottons and cotton-linen blends in the colors, patterns and textures people desire most.”